How To Use Social Media In 2026 | Realtors NEED THIS
In today’s episode, JT takes over hosting duties while Aaron is away and sits down with the team behind Sol Media (Jude & Josh) to break down how social media actually works in 2026—and why most realtors are doing it wrong.
We dive into the story behind how Sol Media was built, where we’re at today, and most importantly… how real estate professionals can start using social media the right way to grow their brand, stay relevant, and generate real opportunities.
Because here’s the truth:
Just posting house tours isn’t enough anymore.
If you want attention in today’s market, you need to:
- Create native content that feels organic to the platform
- Tap into trends early and adapt them to real estate
- Use UGC (user-generated style content) that feels real, not scripted
- Capture attention in under 0.5 seconds
- Focus on retention, not just views
At Sol Media, we call it the Three E’s of Social Media:
Entertainment. Empowerment. Education.
Most agents lean into just one—but the real growth happens when you find the balance between all three.
In this episode, we also break down:
- Why attention is the new currency in real estate
- How to turn content into trust (not just views)
- What platforms are actually working right now
- How to stay consistent without burning out
- And how to position yourself as the go-to agent in your market
If you’re a realtor trying to grow in 2026, this is a must-watch.
And if all of this sounds overwhelming—we don’t blame you.
That’s exactly why you partner with Sol Media.
We handle the content, strategy, filming, and execution—so you can stay focused on running your business, closing deals, and scaling without trying to wear every hat.
Want to level up your social presence? Reach out to Sol Media today.